Conversion website
Hospitality website
A new editorial website that made private events and group bookings feel as memorable as the venue itself.
Strategy, design and development for fast, beautiful websites that tell your story clearly and turn more of the right visitors into customers.
Clear scope
No surprises, ever
Plain English
We speak your language
10+ yrs
Salesforce & web experience
Generous revisions
Until it feels right

How can we help?
Selected client experience
The challenge
Too many business websites fall short where it matters:
Long load times and generic templates give visitors a reason to leave before they understand your value.
When the story, structure and call to action compete, prospective customers do not know what to do next.
A desktop-first site frustrates the people who discover your business on their phone.
Small changes become a technical project, leaving your offers and proof out of date.
We turn your website into a clear, confident experience that earns trust and creates momentum.
Our approach
We combine strategy, design, engineering and automation to solve business problems — not just deliver projects.
We start with your business model, not our tech stack — so every deliverable maps to a measurable outcome.
Interfaces and identities people remember: clear, elegant and built to convert, not just to decorate.
Scalable software that launches in weeks and keeps its quality at ten times the load.
From processes to AI pipelines — we remove manual work so your team can focus on growth.
Our solution
We don't sell hours. We deliver outcomes you can measure.
We shape the pages around your audience, proof and offer so every section does a job — not just fills space.
A clearer path to enquiry
A responsive, accessible build makes the same polished impression on mobile, tablet and desktop.
Confidence at every touchpoint
Modern performance, straightforward content management and a clean handover keep your site quick and your team independent.
Ready to launch and evolve
What we do
Design, Salesforce and software engineering under one roof — combine them, or start with the one you need most.
How we work
Five stages, full visibility, weekly demos. You always know exactly where your project stands.
We dig into your business, users and goals until we understand the problem better than anyone.
Strategy becomes tangible: concepts, prototypes and plans you can react to — fast.
Senior specialists execute with full visibility at every step.
A polished, tested go-live — with training and documentation so nothing depends on us.
We stay on as your partner: monitoring, iterating and improving long after launch.
Selected work
Realistic product concepts from recent engagements. Switch capabilities above to see relevant work.
Featured work
A high-converting hospitality website designed around direct event enquiries.
View case study


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A new editorial website that made private events and group bookings feel as memorable as the venue itself.
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Case study
Hospitality team · Hospitality & events
A beloved waterfront venue had a dated website that hid its event offer, loaded slowly on mobile and produced too few direct enquiries.
We rebuilt the site around the guest journey: strong photography, focused event pages, clear enquiry paths and a lightweight responsive build the team can update themselves.
"The new site finally feels like walking through our door. Better yet, it makes it obvious why people should get in touch."
+41%
more qualified event enquiries
1.8 s
mobile page load time
3 wks
from workshop to launch
Client stories
"They found the story in a business we know inside out, then gave it a website that feels unmistakably ours."
Mila de Vries
"The process was crisp, fast and collaborative. We launched with a site our whole team is proud to send people to."
Elias van Dijk
"Our visitors now understand the product before they reach the checkout. The difference in confidence is immediate."
Sophie Jansen
Pricing
Fixed packages agreed up front. If scope changes, we re-quote before we build — never after.
€2,500one-time
A focused, high-impact website package for a clear offer, a polished launch and a stronger first impression.
€3,500/month
Your always-on website team for new pages, experiments, improvements and a site that keeps pace with your business.
Not sure which package fits? Book a free consultation — we'll advise honestly, even if the answer is "you don't need us yet."
Why CRM Config
Not freelancers. Not an outsourcing agency. A technology partner invested in your outcome.
No hand-offs between agencies. The people who design your product are in the same room as the people who build it.
From processes to AI design pipelines — we automate relentlessly, for ourselves and for you.
Small senior teams move faster than big agencies. Turnaround in days-not-weeks.
We start with your revenue model, not our tech stack. Every deliverable maps to a business outcome.
You talk to the people doing the work. If something's a bad idea, we'll say so before you pay for it.
Most of our clients stay for years. We build things we're proud to maintain — and it shows.
FAQ
Everything you might want to know before we talk.
Book a free consultation. We'll give you honest advice and a concrete plan — whether you work with us or not.
Free 30-minute consultation · No obligations · Response within one business day