Writing

Ideas, notes and case studies.

Short, useful pieces on shipping AI-native product, design and websites.

Web application development
MVP first: avoiding AI over-engineering
AI coding tools let small teams build production software in weeks. That same speed lets them over-build for months before ever meeting a customer. Here's the counter-approach — with a real case study from Orenita.
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Website development
A website that converts vs a website that looks nice
Beautiful sites that don't earn enquiries are common. Conversion-first sites share a few structural habits — page architecture, message hierarchy, performance and honest CMS choices.
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AI design studio
AI design partner vs agency vs freelancer in 2026
AI design subscriptions changed the trade-off between cost, speed and quality. Here's a practical comparison and when each model is (and isn't) the right fit.
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